Journalism, storytelling, content marketing

Sarah Lindenfeld Hall is a longtime writer with deep experience in journalism and content marketing for regional and national clients.

Sarah’s specialties span alumni stories, higher education, K-12 education, HR and talent management, rural communities, B2B technology, artificial intelligence deployment, health, housing and construction. She approaches every topic with curiosity, range and a commitment to finding the most compelling way to tell the story.

Sarah developed that skill and versatility while working as a newspaper staff writer for more than a dozen years, covering city politics, neighborhood squabbles and a loose emu, before moving seamlessly into the online space where she created two revenue-generating parenting sites for media outlets in Raleigh, N.C.

Today, her clients cover a mix of alumni magazines, industry publications, nonprofits, technology companies, and digital and print magazines.

They include:

• University of Virginia, North Carolina State University and Wake Forest University alumni publications

• The Chronicle of Higher Education

• Costco Connection

• AARP the Magazine

• Popular Science

• AASA, The School Superintendents Association

• North Carolina Rural Center

• Lattice

• Bluebeam

• ArchWell Health

• Multifamily Executive

• Caregiving Magazine and Chicago Health

• A variety of startups and other private high school and college alumni publications.

Sarah also has collaborated with leading content marketing brand studios, including Forbes Content Studio, Chronicle Brand Studio, Skyword, Masthead Media and Boston Globe’s Studio/B. Brand studio clients have included Korn Ferry, Salesforce, ServiceNow, Nutanix and PNC.

Services include articles, research, content strategy, white papers, ebooks, case studies, blog posts, ghostwriting, sponsored content and onsite coverage for conferences.

Praise for Sarah and her work

"In addition to her solid journalistic skill in seeking a story and telling it in a conversational way, Sarah is a creative networker, pulling in experts and contributors that address timely issues of concern to parents, keeping her content always fresh, always relevant, always dynamic."
Jodi Leese Glusco, director of content at WRAL.com, via LinkedIn

"Sarah was simply a superb community journalist. As an editor, I could always count on Sarah to be diligent, thorough and fair in her reporting, and conscientious in her writing. Her aim was to give readers the best possible information about their community, and she succeeded."
"Losing a great talent," The News & Observer

"Around the country, local news organizations are bringing incredible creativity to their work, undertaking deeply innovative projects." 
"How J-Schools Can Promote Local Journalism Innovation," MediaShift.org

"It’s a rite of passage, I think, for local mompreneurs. If you get a call or email from Sarah, it’s a celebrated local announcement that you are officially a business owner." 
"The most popular mom in the Triangle, Sarah Hall," VendRaleigh.com