Versatile writer and editor
With more than 20 years of experience as a professional journalist and writer, Sarah has woven stories about municipal budgets, kindie rock stars and just about everything in between.
As a longtime newspaper reporter, she covered city elections; dug into neighborhood zoning squabbles; told the story of a 70-year-old bra fitter; revealed long-simmering anger over dog poop clean up; and, in a story, tackled Tiny Mites touch football.
As a website editor, she's launched two successful, revenue-generating parenting sites for media outlets in the Raleigh Durham area - TriangleMom2Mom.com for The News & Observer in 2008 and GoAskMom.com for WRAL.com, North Carolina’s top-ranked news site, in 2010.
In eight years, GoAskMom.com has become the leading local parenting site in the region with 200,000 monthly unique visitors; 400,000 monthly page views; and a social media following of nearly 20,000 fans and counting.
She's built that base with a battery of 20 posts a week that include features of local moms and dads; recipes; travel stories; health news; playground reviews; parenting topics; Q&As with family entertainers; and articles on subjects such as how to keep candy out of your kid’s Easter basket. Sarah appears live weekly on WRAL's morning news.
She's also a content marketing writer, regularly turning in pithy copy on topics such as reverse auctions, eProcurement and B2B marketing.
Content writer and editor (November 2009 to present)
Clients include alumni associations, nonprofit, software companies and public relations and marketing firms.
Web editor, GoAskMom.com at WRAL.com, Raleigh, N.C. (January 2010 to present)
Helped create and launch the top-ranked parenting site in the Triangle region of North Carolina. Write and edit an average of 20 posts each week. Duties also include weekly live TV segments; social media content; public appearances; and event planning.
Web editor, TriangleMom2Mom.com at NewsObserver.com, Raleigh, N.C. (May 2008 to November 2009)
Helped create and launch the newspaper's parenting site. Wrote blog posts and edited content from a team of community bloggers.
Staff writer, The News & Observer, Raleigh, N.C. (January 1999 to November 2009)
Reported and wrote high-impact stories and news features for daily paper and weekly community sections about Raleigh neighborhoods, leaders and issues.
Staff writer, Winston-Salem Journal, Winston-Salem, N.C. (1998 to 1999)
B.A., University of Virginia, 1996
Majors: Music, History
Managing editor, The Cavalier Daily